It has been a year since the pandemic flipped the script on the business of associations. With the loss of face-to-face events, income, member engagement and strategic momentum, it can be hard to focus on what we gained — permission to intentionally focus on mission.
Associations start with a specific intent. Over the course of an association’s lifecycle, an organization expands and sometimes mission is lost through the increased management of “support” activities.
With the limitation of time and resources, the pandemic is allowing leaders an opportunity to get back to basics.
Ask these key questions:
Associations are critical in rebuilding the post-pandemic economy, workforce and society. Likewise, association leaders are uniquely qualified to adapt, adjust and embrace change. Are you ready to refocus? Let’s explore how our team can assist.
This post is adapted from “Priority Pivot: Adapting Strategic Plan During a Pandemic” presented by Heather Tamminga, CAE, and Molly Lopez, CAE, in May 2020 as part of the MC Thrive Conference and again in May 2020 for the AMC Institute.